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WHY
WASHINGTON
STATE
INITIALLY?
Every
business has to start somewhere. Ours happened to start in Seattle
and has grown outward from there. We’ve looked at luxury lodging
management opportunities in a number of states, British Columbia,
Mexico, and as far away
as Tierra del Fuego, and we will continue to do so. Our
focus however is on the West Coast first and East Coast second. |
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WHO
IS
MTM?
MTM was founded by Jim
Treadway and two local entrepreneurs. It is currently owned
and operated by Jim Treadway, James Simkins, Marc Pujalet, and Rob
Fix. A small percentage of the company continues to be
owned by one of Treadway's initial partners. |
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JIM
TREADWAY
The founder and CEO
of MTM Luxury Lodging, is best known for his 23 years with
Westin Hotels and Resorts prior to founding MTM in 1996.
Treadway's career with
Westin began in 1972. His managerial assignments included the
Carlton Hotel in Johannesburg, Hotel Scandinavia in Oslo, and the
Westin Peachtree Plaza in Atlanta. He served as managing
director of The Olympic (now Four Seasons) in Seattle, The Westin
Hotel in Seattle, The Westin Bonaventure in Los Angeles, and The
Westin Kauai in Hawaii. In late 1990, he was promoted to
senior vice president of operations for Westin, and in 1991 became
president of the North American Division of Westin Hotels and
Resorts, a position he held until the company was sold in mid-1995.
During Treadway's
career with Westin he was instrumental in orchestrating a closer
alignment between Westin, the hotel management company, and its
property owners. Prior to Treadway's leadership of Westin
North America, Westin perceived its customers as its consumers.
Treadway was instrumental in ensuing that Westin balanced the needs
of its three customer constituencies: the owner, the consumer and
the employee.
In 1996, Treadway
and two local partners, formed their own hotel management company,
MTM Luxury Lodging.
Today, MTM operates the
Woodmark Hotel
in Kirkland,
Washington, the
Freestone Inn and Wilson Ranch in Mazama, Washington,
Willows Lodge in
Woodinville, Washington, the
Alderbrook Resort on
Washington's Hood Canal and Olympic Peninsula, the
Cave B Inn in
Quincy, Hotel 1000 Seattle,
Ivy
Hotel in San Diego, a conversion of the
Charles Street Jail in Boston to
The Liberty Hotel, and a small exclusive destination resort Bardessono Inn and Spa
opening in Yountville, Napa Valley in summer of 2008.
Treadway is a third
generation hotelier. He attended Dartmouth College and
graduated from Cornell University in Hotel Administration at which
his areas of emphasis were finance and accounting. Treadway is
a respected leader in the U.S. hotel industry and has been a
frequent speaker and/or panelist at industry events. He has
guest lectured at Cornell, Florida State, Washington State, Nova
University, and the University of Washington. He is a former board and
executive committee member of the American Hotel and Motel
Association, he is also a past president of Washington State's Hotel
and Lodging Association. Additionally, he is an officer and director of the
Seattle Convention and Visitors' Bureau and a founding
member of Seattle's Lodging Roundtable. His other board position
is with Merrill Gardens, L.L.C., which owns
and operates 60 retirement and assisted living communities across
the U.S.
Married, with three
children and living in Bellevue, Washington, Treadway's passions in
life are time with family and sports. |
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JAMES
SIMKINS
Senior
Vice President of MTM Management, L.L.C., also has had a distinguished
international career with Westin Hotels & Resorts.
Covering five countries on four continents, he began his career
at The Carlton Hotel in Johannesburg, South Africa in 1972. During
a period of 10 years, he gained significant exposure in all operating
and support functions of this trend setting hotel. In early 1987,
Simkins accepted a company transfer to the Kowloon Shangri-la as
Executive Assistant (Resident) Manager. Operated by Westin, this
Hong Kong hotel was regularly ranked in the top 20 in the world.
A later transfer to the 1,473 room Westin Bonaventure in Los Angeles
resulted in his promotion to Managing Director with the specific
mission of resurrecting this property from Chapter 11 bankruptcy
protection and the impact of the LA riots.
Having successfully achieved these objectives in January 1993, Simkins
was promoted to Vice President, Operations of Westin International
Asia Pacific and General Manager of The Westin Tokyo. He successfully
opened this $820 million project in October 1994 and within 26 months,
achieved the position of top performing luxury hotel in all of Japan.
During the same period, he provided operational oversight to all
Westin properties in Asia with particular emphasis on the opening
of The Westin Osaka. A final assignment to Australia to open the
landmark Westin Sydney was successfully accomplished prior to joining
MTM.
James graduated with a business degree from the University of South
Africa and attended the University of Witwatersrand, where he studied
Civil Engineering. Simkins also has the AH&LA Institute Diploma
and has lectured in Engineering for Hospitality Management for that
organization. In all locations, he has assumed a leadership role
within the industry and was acknowledged in 1996 by Leaders magazine
as one of the world’s leading Hotel Managers. For some years,
the opportunity of participating in a hotel management company dedicated
to innovative and entrepreneurial management of small luxury hotels
has been a goal for Simkins. Being an officer and equity participant
in MTM reunites him with his friend and colleague of many years,
Jim Treadway, and fulfills that goal.
James is married with two children and resides in Redmond.
MARC
PUJALET
Marc
joined MTM Management, L.L.C. as a partner in October 2005.
His primary responsibilities are for property operations, sales and
marketing, and will be involved in the development of an accelerated
growth plan for the collection/brand. He joins MTM with 30
years of hospitality experience, primarily in the areas of sales and
marketing. He is best known in our industry for building
strong management teams of enthusiastic, committed people.
Most recently, Marc was President of Noble House Hotels & Resorts,
where he led all hotel operations efforts as well as strategic
marketing activities for this $200 million (revenue) company.
He was recruited to Noble House as Chief Marketing Officer and was
promoted to President after one year with the company. While
at Noble House, he built new marketing tools, upgraded hotel
operations infra-structure, raised quality standards and recruited a
stronger operations and marketing team for the company to the
ultimate goal of improving company profits by repositioning the
Brand from three-star to four-star quality. During his three
year tenure with Noble House, the company was ranked highest in
average rate and highest or second-highest in terms of revenue per
available room generated by a US management company.
Additionally, during this time, Noble House improved hotel owner
relations, as well as associate and guest satisfaction levels,
key personal objectives when he joined the company.
Before being recruited to Noble House, he was Senior Vice President
of Marketing for Seattle's Convention and Visitors Bureau from 1999
until 2002. His responsibilities included oversight of
convention and tourism sales and marketing, convention services,
reservations and housing, public relations and communications.
Pujalet had a leadership role in the aggressive re-branding of the
Seattle destination, implementation of improved sales and housing
technology, a new web site and a new advertising campaign.
Prior to this position, Pujalet was Senior Vice President,
World-Wide Marketing for Westin Hotels & Resorts, capping a 21-year
career with the upscale hotel chain. During his tenure with
Westin, he led the revitalization of the hotel company's sales and
marketing organization, created a dramatic, award-winning
advertising campaign and a new frequent-guest program, all resulting
in the improvement of delivery of business to hotels from the Westin
flag from 38% to 55%. He started with Westin in 1977 as a
management trainee at the Ilikai Hotel in Hawaii, spent 10 years in
increasing responsibility at the St. Francis in San Francisco before
being tagged to be the regional Director of Sales and Marketing at
their headquarters in Seattle.
Pujalet lives with his wife of 27 years, Nikette, and their two sons
(AJ-20 and Jordan-17). His passions are his family,
fly-fishing, snow boarding, and wakeboarding.
ROB
FIX
Chief Financial Officer and Partner of FST, was most recently the CFO
of Trillium Corporation. Based in Bellingham, Washington, Trillium is a real estate holding and development company
specializing in timber, and hospitality and commercial real estate. Trillium has holdings in Colorado, Alaska, Washington,
Chile, Argentina, Peru, and Venezuela. As CFO, Rob was responsible for the finance/accounting department, negotiating and
replacing debt, negotiating real estate transactions, and structuring the recently completed joint venture involving Resort
Semiahmoo. Trillium’s hospitality holdings reported to Rob, as well.
Prior to transferring to Trillium’s corporate headquarters,
Rob was the Director of Finance for its subsidiary, Resort Semiahmoo. Rob joined Semiahmoo in early 1999,
shortly after Trillium had acquired the 200-room inn, thereby unifying the ownership of the entire resort under
Trillium’s ownership. Rob was charged with consolidating the accounting for two golf courses, a marina, and extensive
real estate and hotel operations. During his first year with the resort, he orchestrated a full systems conversion,
including the hotel PMS, F & B POS, golf, spa, and health club POS.
Prior to joining Resort Semiahmoo, Rob worked in a development/acquisition
capacity as Director of Development for Interstate Hotels. His development experience
started with Red Lion as a development analyst and then as Director of Development for DoubleTree.
During this time, he sourced new transactions, coordinated due diligence, and led analysis of new business
opportunities, in addition to negotiating management agreements with various property owners.
Early in Rob’s career, he held the position of Controller for several Pacific Northwest Red Lion properties,
in addition to the West Coast Roosevelt Hotel in Seattle.
Rob is a graduate of Washington State University’s Hotel and Restaurant School.
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MTM'S
HISTORY
MTM
was founded in 1996 by Michael Malone, Jim Treadway and another
local entrepreneur. When Treadway left Westin in 1995, Malone, co-owner
of the Sorrento, asked him to consult at his hotel and help find
a capable general manager. Treadway spent a month as the interim
general manager of the Sorrento and fell in love with the historic
hotel. Excited by his new project, Mr. Treadway developed the idea
of a management company with the hotel owners, set about re-energizing
the Sorrento, building the management company, and closing management
agreements with other independent hotels in need of professional
management. Malone and Treadway attracted the Woodmark in March
1996, and MTM was now a two-property group. In 1998, MTM took over
the operation of the Freestone Inn; a year later added Resort Semiahmoo.
Also in 1999, MTM became involved with the development of Willows
Lodge, which opened in 2000.
James Simkins was brought on board in early 2000 to manage Willows
Lodge and take on multi-property responsibilities as MTM grew. Treadway
and Simkins began their careers together in Johannesburg, and were
reunited after long stints with Westin, but in different geographies.
In 2001, Simkins was instrumental in adding Alderbrook to MTM’s
growing family of managed properties.
In 2002, MTM entered into an asset management relationship with
The Madison Hotel in Washington, D.C., which underwent a $30 million
renovation in 2002 and 2003, re-opening in August, 2003.
In early 2003, MTM terminated its relationship with Resort
Semiahmoo.
Also in 2003, the Madison relationship was transferred to MTM's
sister company,
FST Asset Management (fstassetmanagement.com).
Since then MTM has added Cave B Inn at SageCliffe in Quincy, WA;
Hotel 1000 in Seattle; the The Liberty Hotel in Boston;
the Ivy Hotel in San Diego and the Yountville project in Napa
Valley.
MTM's relationship with the Sorrento Hotel ended in mid 2005.
Marc Pujalet and Rob Fix joined the MTM family in 2005 in the senior
marketing and finance positions respectively.
So in 2007 MTM has six operating properties, three in various stages
of development for a total of nine, with goal of doubling in size by
2009. |
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WHAT
DOES
MTM
DO?
MTM
manages all aspects of hotel operations including, but
not limited to, sales and marketing, revenue and expense management,
quality assurance, facility management, staffing, training, and
compliance. Emphasis is placed on ensuring the right General Manager
is in place. Regular visits and reviews are conducted to provide
appropriate oversight, direction and skills enhancement.
In project development, MTM assists in programming and space planning,
market positioning, and sourcing debt and equity financing.
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WHAT
DOESN'T
MTM
DO?
MTM
doesn’t participate in debt or equity financing in keeping
with its business model as a pure “fees for services”
business.
MTM does not employ any of the staff at the property level. These
employees work for the property owner, but are directed by MTM. |
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IS
MTM
A BRAND?
Yes,
and not yet. Yes, for hotel developers and owners, not yet, for
hotel users. MTM generally brands with Preferred Hotels and Resorts,
but could also operate under other luxury hotel flags. |
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WILL
MTM
CONSULT?
We
do have a short-term consulting agreement, which we will offer only
if it is intended by both parties to be rolled into a management
agreement at a later date. We are not, however, hospitality consultants,
per se. |
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WHY
MTM? If
you’re a hotel owner, for peace of mind; the knowledge that
your expensive, trophy asset is in good hands and will be managed
professionally, its value maximized. We differ from other hotel
management companies by offering shorter term contracts, a fee structure
that is heavily weighted toward “pay for performance”,
“friendly” owner termination rights, and most importantly,
we treat our property owners as partners to be “served”
rather than “tolerated” – the bias often found
in large hotel management companies.
Further, if you’re developing a property, you’ll find
your equity and debt financing options are enhanced by involving
a professional management company as opposed to an owner/operator
approach. |
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WHAT
ARE
MTM'S
TYPICAL
BUSINESS
TERMS?
•
Five-year term with a second five-year term renewable by mutual
consent.
• A low Base Fee taken as a percentage of gross operating
revenue.
• Plus an Incentive Fee taken as a percentage of year over
year growth at the gross operating profit line. |
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WHAT
CRITERIA
DOES
MTM
USE
IN
CONSIDERING
GROWTH
OPPORTUNITIES?
We
only want to be involved in interesting, high quality properties
– ones in which we’d like to stay ourselves.
More specifically, luxury and unique lodging properties in quality
destinations and owned by people or entities we trust, respect and
like. |
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